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Investors Club is a web based website selling forum, where you can list a site for sale and they deal with getting the word out.
Sounds great, right? Not so fast. Here is my experience selling a well-established older website, and what went wrong.
I wanted to sell my website because I had lost interest in the topic.
With my health concerns I can no longer garden the way I enjoyed in the past. So selling the older website, (established in 2009) sounded like a good idea; let someone else have the fun of running it, and reap the rewards.
There are many website brokers to choose from, but this one had a good interface and a nice looking platform.
The Investors Club team combed through the site, and gave me an estimate of the price I could expect for a site of that size, age, and revenue. Generally, they give you a potential sales figure of around 35 times the monthly revenue.
This sounded stupendous to me, although figuring out the hourly rate I would get for eight to ten hours a day, seven days a week for over 13 years ended up being disappointing.
I liked the revenue that the site brought in from advertising and the sale of several e-books, but decided to go ahead and sell it.
Fast forward a week or two, and I was getting lots of interest on the site, people contacting me through the Investors Club interface and asking questions, and after a few more weeks of this I had a good solid offer of the full asking price, so accepted it.
Unfortunately, that's not the end of the story.
The original agreement was signed sometime in the middle of November 2022. Then I had to complete my thirty days notice to the ad aggregator I was working with. The buyer put the money into an escrow account.
Then by December 21, I was ready to transfer the site, after taking off the 'about me' page, and a couple of other things.
The Investors Club has tech support to migrate the website and change over affiliate codes, but the platform the site was on was unusual and caused them some bafflement. Eventually, some kind of app was created to change affiliate codes from my account to the buyer's, and he started to see some clicks.
The agreement was that he would have 14 days with his own advertising on the site to prove revenue.
There were several issues with this, ranging from a disapproval from Google Adsense, to installing the new advertising code, and we are still waiting (now it's February 2023) for the 14 day trial.
I don't have the money, and now things look like it will still take a long time.
So it looks good from the buyers perspective; help with all the technical aspects, assistance with coding and migrating and things like that. Not so good from a sellers point of view. I will never sell another site through Investors Club.
Update; I finally got the pay out from this sale, on February 14. That's around three and a half months from the actual sale.
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